With over 200,000 fonts available for use, it’s clear that the digital world cares a lot about how letters look. Different fonts serve different purposes, so choosing the right font is about choice, about conventions, utilities, and the style of a brand.
Most of the time we’ve moved from the New Roman to the modern-looking Ariel (Gmail’s default font), while Comic Sons has been exiled.
Why should we care about the best font to use in emails? Because email is a great way to build relationships with people.
The font you choose describes the format of your email. The right font can represent your brand and evoke a certain emotion, but with a wide selection of fonts, just making the right choice can be a difficult task.
With everything from email campaigns or consumer success messages, you’ll want to make sure you’re getting the best out of your guidance. This involves choosing a font that matches the email reading experience.
So which font should go for your email? Here are the best email tips.
Email people with fonts
To organize this vast collection of fonts, they are sorted by category: serif, breath serif, display, handwriting, or monospace. Some fonts are utilitarian and others are exaggerated for special use such as graphic design.
Not all font families are included in the email space. While it may be tempting to write emails with handwritten style fonts, it’s not practical.
Through web and mobile applications, the default font is chosen for you (or an alternative can be selected from the shortlist). Such fonts are simple and easy to read. It’s not about personality, it’s about usefulness.
“System fonts”, also called “WebSafe fonts”, are fonts that can be displayed on all devices or in any application. Of the thousands of font creations, only a handful have been mainstreamed. These universal fonts are known as Ariel, Courier New, Georgia, Times New Roman, and Verdana.
However, popular email programs such as Gmail and Outlook will be allowed to display a wider selection of “web fonts”. More on that later
Let’s examine a row of normal suspects.
Georgia is a serif font design introduced by Microsoft in 1993. It is styled after the Scotch Roman initials.
The lower case in Georgia is longer and the letters are thicker. This classic font is suitable for online newspapers and magazines as it makes long lines of text easier for the reader to see.
2. Times New Roman
If you use Microsoft Word during the day, you may have noticed that Times New Roman was the default font. Traditionally, it has been known as the standard font for academic papers.
The Times font comes from a British newspaper of the same name. Serif Heavy Times New Roman was introduced as the latest version of the Times font. The letters are shorter and the lower case is longer with the ascending and descending ones.
The Times New Roman is an incarnation of the past. Compared to modern fonts, it is not so easy to read and the web is generally not suitable.
If reading ability is a top priority, Vardana is a great choice. Ideal for low resolution screens. The proportions are longer and longer with the formation and spacing of the proportions.
Fun fact: This font was named after the original designer’s child. The name means “rose” which means “green” and the name “ego”.
4. Tribute MS
Named after the Middle Ages, Turbosheet launched in the digital world in 1996. It is slightly more stylish than its predecessors with prominent characters.
Although it is easy to read, it is not as easy to read as other web fonts. This can be a vanguard of reading with large blocks of text.
Ariel is aimless and purposeful. About 40 years old, it is still used in advertising, magazines, newspapers, documents and much more. However, its regular use makes it commonplace, which is perfect when it comes to strictly traditional practices.
Ariel is considered safe by programmers, but critically acclaimed designers point out its shortcomings. There is not much space between the letters and too much uniformity does not make the letters so distinctive. His contemporaries are clearer.
Originally designed in 1957, Helvetica looks fresh for its age. Designers approve of its ideal dimensions and shape. It is a sunscreen font with wide capitals and round letters.
Bold and aesthetically pleasing, this font is perfect for print and web design. Helvetica is especially suitable for logos and headers.
Haven’t cut your favorite fonts? Don’t be afraid Web fonts save the day!
HTML Email allows you to send custom emails. With a solution like Gate Response Email Creator, you can customize emails with special fonts.
Instead of relying on software to create fonts, web coding loads fonts over the Internet. This was smoothed out with Google’s massive font collection.
However, the display of custom fonts is not guaranteed. HTML emails may not always load properly, and perhaps more obscure email providers have not yet enabled such features. If an email program cannot produce the desired font, it reverts to it Default font.
You still have some control when custom fonts don’t appear. A designated fallback font appears in place of the web font. Another “Web Safe” font of your choice appears instead.
How to choose the best font for your email
It’s all on offer. Your email should do two important things: make this copy easy to use and strengthen the brand.
Some HTML emails will be graphic heavy, some text heavy (think newsletter). For emails that tell a story or have lots of copy parts, fonts that are easy on the eyes make the body more usable.
Fonts also strengthen brand identity. The more readers see your style, the more familiar they become with your brand and attitude.
Serum or respiratory serum
Serif fonts are distinguished by the use of lowercase letters associated with certain characters. Times New Roman is a serif font that reflects the traditional style of typeface.
Time Sira is suitable for traditional business such as financing and insurance industry. It has to do with authority and long-standing institutions.
The breath serif is made unique by removing the “legs” which gives it a more comfortable and modern look. These fonts are versatile and suitable for different industries. Breath serif style text makes heavy content easy to read, so these would be great fonts for newsletters.
Ariel and Helvetica Sons are serif fonts that are modern, yet adhere to conventions and are considered the best fonts for business emails.
The font brand fits
The font has a character. As I mentioned above, Serif fonts are strongly associated with business accents. They don’t usually joke with your latest trendy brands.
When designing a brand, a specific statement and the key element in it. The right fonts match the personality and mood of your brand.
Ask experienced people which font fits best with your brand and learn the role of typography in marketing.
Other font tips to increase conversions
Why do we put so much thought and care into the creation of the first email? Well, that’s what happens when email is a very important channel and tool in the conversion process.
Taking the time to develop the best email marketing strategies on great details (such as how to use the font) plays an important role in the implementation of CRO marketing.
The Sales Flynn stick is transferred to an email setting that guides the prospects in the customer’s journey. Each touch point (especially email) points to the encouragement of your leads to follow the required action.
Check out our best email design techniques and learn how to create amazing emails from start to finish.
Emojis in the article line
It took a lot of work to get this HTML email all right! But what good is a web site if it simply “blends in” with everything else out there?
When the user looks at the inbox interface, the lines of articles are usually the same in font and size. A user scams the sender column, the subject line column, and the presentation (preview text containing this email).
Marketers started using emojis in the line of customers to stand out from the crowd. Emotional traces of some taste can affect skimming eye breaks and read the subject line more closely.
Keep in mind that this approach does not work for everyone. If the business is high quality, it is not appropriate to use emotion. Also, using too much emotion can lead to off-pumping.
Also, make sure that the emotional eyes are related to the text of the article and that they are appropriate for your target audience.
If you’d like to learn more about this topic, check out the best way to use emojis in article lines.
Brand colors support your brand identity. HTML customization gives you the freedom to use color that enhances the effectiveness of your emails.
Color psychology plays a role in visual marketing and the brand you use in your branding and marketing material speaks to a particular mood for your audience.
What is the prominent branding color of your business? It’s important to know what your colors tell consumers about your business.
Hint: Match the anchor text color with your brand’s color for some extra vibration.
Email font size
After being highly customized, do you manage to make your desired letter in any format? Not really The standard email font size is 11 to 12 points, and for all headers, 13-point work.
You want it to be big enough to be read on desktop and mobile devices, but not big enough to scream.
Studies have shown that white space improves reading comprehension. Breaking your body text into smaller pieces instead of collecting them on a large scale makes the copy scandalous.
You don’t want your readers to be overwhelmed and shut down by email, so it’s easy for them to wind up and use it.
Number of fonts
So how many fonts do you want to use ?? We recommend not using more than two different fonts.
The pair should play well together and work together to increase body composition.
For example, Helvetica as body text is subheader text with Montserrat.
Buttons in emails
HTML emails (call to action) designed around the CTA can add a for for the purpose of email. How well does the text on the button appear?
Choosing a font that stands out over the CTA buttons clearly tells the user what the button is. The most important part here is the contrast of the text / button color. You don’t want red text on the pink button, because it won’t be understandable and noticeable.
A / B testing
Manage most of your email campaigns with two versions competing with each other. This is known as A / B or split testing.
If you are not sure which font is better or which format works better, etc. So you can create separate versions of your email address sent to different groups.
Monitor the matrix to see which version performs best. Finding out which emails are read and which ones follow the CET works best practices instead of just making a blind guess.
So, what is your type?
Although the fonts look clean, they are an important detail for email copy. The choice of the appropriate font for your emails should be deliberate rather than neutral.
Email is an integral part of the digital marketing conversion process. Thoughtfully designed email is a showcase of professionalism, care and brand personality.
Get a free trial of GETResponse today and see what beauty you can bring to your emails :).