Learn 5 easy steps to get started with your emails, your landing page and your brand identity with Aubrey today.
By Kirsten McLaughlin November 18, 2020
What does it mean for you to have a “strong brand”?
For some, images of mega-corporations like Apple, Apple or Starbucks come to mind. Other people may think of brands that suit their values, such as Bombas or Tomas.
Regardless, I’m willing to bet that you’ve thought of a big, recognizable brand – which is why small businesses can have a hard time building a strong brand identity.
Unlike large corporations, you do not have a team of brand experts to help you maintain and build your brand. Do you think branding is only for Fortune 500 companies? You may not have a website and you may feel like you can’t brand your company unless you work out (side note: you won’t need anyone).
On top of that, branding your business can feel like a daunting task, especially for those with limited bandwidth, time, money and resources.
But brand identity is something everyone Business needs to be considered. Brand recognition is not about what you sell, but how people feel about the way you interact with your business. I think Jeff Bezos said it best: “Your brand is what other people say about you when you’re not in the room.”
Equipped with the right questions to ask and a marketing solution that includes the right tools, you can create a great landing page that helps you identify the brand you deserve.
To help you brand your business, take notes online, and set up a beautiful landing page, we’ll take you through 5 easy steps. But first, let’s dive into why branding matters.
Why brand consistency is important
Building a permanent brand is not a big project, but it does require you to spend some time figuring out how you want to represent your brand and what you want to say about your company.
There are four main reasons why branding is worth your time.
- It sets you apart from your competitors and brings a unique personality to your business.
- This helps you connect with your customers.
- It allows you to convey your value to your audience and build credibility.
- It makes it easier for others to recognize that a product, website, social media post, etc. comes from you.
So let’s talk about how to create a brand identity through your landing page and how to establish a brand identity.
How to create your brand identity
Before jumping into your design, you need to establish a brand identity. And it starts with preparing your mission statement.
Your mission statement tells the world what your business does and why it matters. It will give you more insight into how you want to attract customers and set the tone for how you talk.
To create a mission statement, think about how your product or service can positively change the lives of your audience. How do you want your audience to feel, or what issues will you solve for them? Your statement should include the language of desire that speaks to your overall purpose.
To establish your brand mission, you have to take the time to find something. But answers to three simple questions can help you define your brand.
Explain your brand by asking 3 important questions
Simon Senk is known for discovering remarkable patterns of how great leaders and organizations think, act and communicate. He is best known for popularizing the concept of WHW in his first TED talk in 2009. It became the third most viewed video on TED.com, with over 40 million views and subtitled in 47 languages.
Snack focuses on three questions that you need answers to help you understand your brand purpose.
- What – The products or services you offer to your customers
- How – Things that set you apart from the competition
- Why? – Because you are excited and why you are there
They call these questions the “Golden Circle.”
Defining your “why” is one of the most important steps you can take to grow your brand. People don’t buy what you do – they buy what you do.
Understanding your “why” is more important than ever. Studies show that 50% of consumers worldwide say they buy now based on its brand values and effects.
Find out your competitive differences
You are probably not the only company in your area. So it’s important to discuss how you differ from your audience. To find out what makes you unique, ask yourself:
- How are you all different?
- Do you serve a niche audience?
- Do you help your local community?
- Do you have very good customer service?
- Are you in your first place?
- Why should your audience look at you instead of other brands?
Related: How to identify your ‘hook’. Find your unique sales proposition in 6 easy steps
5 Easy Steps to Branding Your Landing Page
Now it’s time to start creating a landing page that reflects your brand identity. Remember, your landing page may be one of those first touch points that is unlikely to work with your brand. This is an important time to make a first impression and establish a brand identity.
1. Researched Other brands do inspire.
Research companies that you admire or desire. Indicate that you draw attention to their design, product or sound and write down your observations.
You can write below:
- The fonts they used
- Their color palette
- What kind of images do they use?
- How they describe themselves on their landing page
2 Be Super Specify who your target audience is. The more odd, the better.
Finding your niche is an important step in growing your business. Your target audience should be people who want to buy what you sell, and who share the values of your brands.
One of the most important aspects of branding is that you identify your target audience. If you ignore this move, the rest of your branding strategy will not be as effective.
3. Establish Your brand design guidelines
If you already have brand guidelines that you follow across all marketing channels, you’re one step ahead! If not, you will now need to develop design guidelines that will help you succeed on the road. Will compile
When you clearly understand what your brand represents, it becomes much easier to gauge how poorly it is presented to your audience. You want to use colors, images, and fonts that don’t just appeal to you – they should have a certain mood (or accent) that you want to convey to your audience.
Pro tip: Create a mood inspiration board Identify a clear vision for how you want to represent your brand.
First and foremost, create a logo if you don’t already have one. One logo will make your brand stand out from the rest.
Next, choose a color palette based on the emotions you want to instill in your readers. Not sure which color to use? There have been many studies on how certain colors evoke a particular feeling.
Once you’ve selected all of these details, save them as your style guide, which you can share with others as a resource when designing brand assets.
Here is an example of a styling guide from AWeber Design:
Make sure you follow your brand guidelines on your landing page and all other marketing channels. Take a moment to talk about all the features that come under your brand (such as websites, blogs, emails, leaflets, social media images) so that you have a comprehensive to-do list.
4 Link your landing page to your custom domain
Unlike websites, landing pages can be made faster, easier and more cost effective with a tool like AWeber. You can even customize the domain URL of your own landing page to make your brand recognizable and recognizable.
For example, it’s very easy for people to type www.aweber.com into their browser, just remember our IP address. Can you imagine typing 22.214.171.124 to go to Twitter.com and 126.96.36.199 to go to Wikipedia.com?
Linking your domain to your landing page is beneficial for a number of reasons.
- Branding. Achieve brand recognition and consistency in your marketing assets and channels.
- Customer trust Consumers can easily recognize that they are in the right place, which makes them more confident when purchasing a product or subscribing to your newsletter.
- Discovery Improve your search engine optimization (SEO), so people can find your landing page more easily.
How to get a domain
You do not need a website to have a domain. If you want to buy a domain to link to your landing page, services like GoDaddy, Google Domains, and Domain.com are some of the more recognizable platforms.
Once you own your domain, you can link it to your Aubrey landing page to make it easier for people to find you online.
5. Include content that tells your brand’s story in a unique way
Your landing page may contain more than text and sign up forms. Add embedded content to tell your brand story in a dynamic and interactive way.
Weber Smart Content allows you to elevate your landing page into an interactive experience. Although it may seem complicated, you need to copy and paste the link.
Weber Smart Content lets you add hyperlinks and convert them into embedded polls, slideshows, music, live video, maps, forms, GIFs, RSS feeds, audio playlists, products and much more. ۔
He says there are a thousand words in a picture. So let embedded content tell your brand’s story and help engage your audience in a unique, memorable way.
Start branding your landing page today
Take steps today to create your brand identity in your landing page and beyond in your emails. Sign up for WeberFree today to access unlimited landing pages and email templates.