How to Master Website Personalization


In the summer, I enjoy a lot of things: the sun, the temperature, the cold drinks, the BBC’s pride and bias miniseries, but most of all; my summer subscription box.

The seasonal subscription box I’ve subscribed to gives me a little extra to look forward to every two months, and the company has no shortage of ways to make me feel like a valued customer.

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In my opinion, it starts with the website. Whenever I’m logged in, the homepage is configured with my account, browsing history and activity.

Example of a personal website.

The dashboard greets me by name and gives me an update on my next box, as it should be sent. Next, I can view the order history and manage the account settings. Below, I can see what I bought last season with something I really like.

Websites that are synced based on past behavior make me feel like a valued user. Whenever I visit FabFitFun, I know that I don’t have to follow multiple links for updated shipping information as it appears at the top of this page. It tells me that the company thought about the question I might have and I have already solved it.

If you are one of the website marketers ready to update your website, let’s talk about one essential: Personality. The personalized website provides visitors with a customized experience. They build on the website, the population, and the behavior of the visitors.

88% of marketers believe that customers expect an individual website experience when they visit. Static, normal websites are a thing of the past. Given these statistics, a multi-channel personalization strategy should be one of your top priorities.

However, only 12% of marketers are satisfied with their personalization efforts. Privatization helps maintain traffic, customer retention and sales. But if you are not experiencing this with yourself, it may be easier to understand that you are doing something wrong.

Maybe you have something better. Let’s take a look at some examples of personal websites that are doing just fine, and tools that will help you get the best visits to your customers.

How does website personalization work?

When I go to Disney + or Hulu after a long day at work, I don’t feel like looking for new things to see. Instead, I would jump into a bachelor’s degree instead. Hulu’s tracks show what I’m looking at right now and I’m creating my homepage accordingly – so I can play them quickly without having to go to the search bar. When I want to browse my options, however, recommendations based on my interests cover me.

What Hulu’s team thought of my streaming intentions, wanting to end it after a long day, and smoothing out the process of catching the shows by presenting it on their homepage. It makes me feel like a valued user, and I can easily jump back and forth knowing that I want to be my customer. And, as I explore my options, I spend a lot of time going through my recommendations, and spending more time on service.

They will be identified before my challenges are identified, so that they can make me a service lawyer. Making users’ lives easier – how the personal nature of the website enhances the user experience.

You can use the privatization of the website to give users your recommendations as per the suggestions of your choice, and offer premium content for repeat visitors. Ultimately, it develops content based on your buyer personalities to please your audience.

Personalizing a website comes with data. The data collected by the website is then used to add unique features to the homepage, adding to the browsing experience for visitors. For example, the next time you visit, you may be suggested a product on an eCommerce website based on your past browsing history.

Users want their website visits to be individualized because it makes them feel valued. I have the security of knowing that I can easily place an order on Amazon that makes me feel like they know what I want – it’s just a pleasure to be “regular” online.

Personality can take many forms. It’s not just regular on a fictional homepage. Having a CTA tailored to a specific audience. Product recommendations and location-based copies are also examples.

While subscription services and streaming platforms are perhaps the most prominent examples of a website’s personality, almost every company can benefit from having a website. Let’s take a look at some of the ways B2Bs, e-commerce, and software websites are using to engage audiences.

1. English Tea Store

I’m a big fan of loose leaf tea. Unfortunately, it’s hard to find new flavors – so I decided to go international with my next purchase. That’s how I found the English Tea Store, which offers a variety of teas, tea accessories and sweets.

Today, I visited the website for the first time, and I discovered how the eCommerce experience was customized for leads. When I found a tea I liked, I was taken to a page full of custom options:

Personalized offers from an English tea shop

The tea I was attracted to was shown on the right. In addition, as a lead I was offered a special offer: I could sign up for a website and use a special code for a percentage of my first order. The website is a complete form of data collection to improve future visits.

I applauded the discount offer at bat. He encouraged me to complete this form. Recommendations for browsing products on the website have been streamlined. Instead of being overwhelmed by the many offers, I went through a small set of recommendations.

If your business has a large number of products, such as English Tea Company, use them personally to make recommendations based on those audience products. To get leads, consider adding special offers, such as discounts to first-time visitors – encourage them to fill out the form.

2. Hub Spot Academy

Every quarter, I challenge myself to learn something new. Online courses like HubSpot Academy make it easy for me with the help of personalized homepages.

This is what I see when I log in to the academy’s homepage:

Personalized course from HubSpot Academy.

The page congratulates me by name and gives me a list of ongoing courses. Unlike the first example, I’ve been using the academy for a while, so whenever I come back, I can quickly jump straight to where I left off.

Privatization should not be too complicated. If you are a B2B marketer who prefers minimal design, think of simple elements that will give you the desired results. Greeting by name and revealing past interactions are the best ways to make a customer feel valued.

3. Echo Weather

Every morning, I check the weather so I can dress accordingly. Although I work from home, I like to meet my wardrobe with unexpected Boston forecasts. At Echo Weather, I don’t have to type anything for my needs.

The personal nature of Equator's GPS.

EcoWeather’s website uses location data to automatically predict current conditions in the area. she does. This is a great example of how a company guessed what visitors would want to know, then used personal nature to complete them.

If location-based data is too large for your company’s offerings, such as ZipCar or Airbnb, offer visitors advice on where they are in the world. This will make them feel like you are an expert in offers that only locals know.

4. Google News

If I go to a website that I visit often, I immediately. Go to the “For you” marked section. Google News is no exception. This app looks at my browsing history on Google and pulls relevant, recent news that I like in the “For You” section.

For example, I’ve been looking for recipes for sci-fi movies and pasta lately, so it was a pretty interesting mix of subjects for today.

Google News made the news personal.

Google helps me with a variety of sources, including the websites I visit. I offer many options. Remember, personal nature should not be limited to just one purpose. Users can use the data they have to think about offering new content.

5. Top shop

Shopping for clothes online is sometimes difficult. Often, it’s hard to know what you’re looking for with so many options. Especially if you don’t know your size. That’s why I really like the personal nature of the top shop.

The website has a quiz that gives visitors a complete revision, wardrobe and organization recommendations based on the answers. The quiz asked me what clothes I liked, what I wanted to suggest, and choose my budget. For size I, I always go to choose from competitors, like I’m always like 21 and H&M, and use their size details to notify my hat shop.

After taking the quiz, this is the screen I saw (not before creating the account, so the website can store my data):

A top shop personalized wardrobe

I loved that my wardrobe had a name. Also, I like this outfit – I can choose recommendations by segment, season, occasion or organization. It was also cool to see which wardrobe has staples to avoid.

The top shop team thought about my worries about online shopping and solved them through a quiz that made my visit personal. Offer quizzes or chatbots to answer questions and uncertainties that may be encountered by first-time visitors. Use them only to create a page for this visitor or guide them to what they need.

We’ve seen what personal looks look like when performed well. Next, let’s talk about some of the best ways to keep that in mind when setting up personalization for your website.

Best personal practice

When website privatization works, it can account for an interesting, interactive website visit for visitors. But what if things don’t work out so well?

For example, if a frequent user visits your website and you get offers for leads. Or, what if your site gives the wrong recommendations to the audience segments? Websites that are personal but not well-conducted can result in loss of leads or users.

Let’s take a look at some of the best ways to make sure your website is personalized.

1. Solve for your buyer personalities.

Buyers are fictitious accounts of your ideal customer. It helps you identify challenges, interests and demographic information about your audience. Finding these things can help you improve the effectiveness of your marketing message.

Use features to create content that is valuable to your people. For example, suppose you are part of a computer company and you have two buyers: a university student and a professional.

The university student is looking for an affordable, functional laptop that will allow him to complete assignments without hassle, while the professional is looking for a sleek computer with all the bells and whistles.

You can create two content offerings for each of these people to personalize your website. One that promotes an upcoming webinar, “Choosing Your College Computer,” and one that promotes a book for the best professional laptops in the industry. That way, when these people visit your website, they’ll see special offers tailored to their needs.

When you personalize your personality to the challenges, or needs, they will feel like a valuable advocate for your company.

2. Simplify the design.

Poor personal nature can result in many moving parts at the same time. Do you want first-time visitors to reach your homepage and be bombarded with content offers, plastered in banners with their names, and product recommendations for every part of your website?

All of these functions, while useful, can be overwhelming to work with – and reduce the web page load time. Keep your personal nature simple to avoid a busy web page. Choose one or two elements that will work best for your company and audience.

Think of Amazon or a streaming service. Personalized tools used on the homepage, recommendations are usually segregated in the relevant category, at least. Set categories based on genre or audience preference – such as “horror movies” or “based on your last purchase.”

3. Keep your goals in mind.

Identify the reasons why you make your website personal. In addition to thinking about your customers, put these goals at the forefront of personal decisions.

We say that one of your goals is to increase customer retention. How can you keep users out of returning ads and emails? Design web pages for returnees that are familiar to them and easy to visit.

Save login information, greet the homepage with a username, and display recommendations based on their recent purchases. That way, when customers return to your site, it will be easier for them to visit and buy again. In addition, they will recognize that your company wants its audience to enjoy it directly, even online.

The convenience and joy of your website will keep customers coming back for quick purchases. Because you have made personal choices based on your goals, you have been able to please your customers and meet your company’s goals.

4. Make sure your data is quality.

We already know that the personal nature of a website is driven by data. These statistics need to be accurate to be effective. When you create the form, include the fields that provide you with the correct information for personalization.

One way to do this easily, especially if you have an e-commerce website, is to use chat bots or quizzes. Consider the style quiz from Top Shop and how the questions were related to products and preferences. Chat bits can be used in Leeds to answer questions.

A typical chatbot example.

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This strategy will provide you with the data you need to make the right personal choices. If you don’t know the interests of your audience, it can be difficult to know which strategy you should implement with your design.

Accurate statistics help your audience do what you want them to do, and nurture them in their customer journey. You get insights into what they want and how you can help.

5. Choose the right tools.

Behind every great personal website is the best software. Choosing the right software is important. This is what makes these beautiful web pages powerful. A CRM and a CMS work together.

Customer Relationship Management (CRM) software is what you use to manage and manage your customers, leads, and relationships with them. This is where the quality data you need will be stored.

This data can range from completed forms and chatboot conversations to tracking. View the pages your visitors are returning frequently and the time spent on pages to personalize offers.

Then, your Content Management System (CMS) will allow you to implement what you submit to your website. This will be changed based on the data about specific users. Data, such as location and returning visitors, can be logged in via a CMS.

Next, let’s talk about some of the software options you can use to build your website.

Website personalization tools

For convenience, look for software that has the same CRM and CMS roles as HubSpot. The software should be easy to operate and its tools should be useful for your users and business goals.

1. Hub Spot

Price: $ 300 / mo for CMS Hub Professional

Habs Spot CMS allows you to create and manage an amazing, personalized website. You can take advantage of forms and chat bits to improve your options, allowing users to customize their experience with the software.

An example of a personal website for HubSpot.

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The drag and drop editor makes it easy to add smart rules or personal features to HubSpot’s software. Using CMS, you will collect data on the behavior of website visitors and use those insights to grow your website.

You can also search different web pages to find out which options are most valuable to users. It can help you decide on the final design which is interesting and practical. اگر آپ ایسے تمام سافٹ ویئر پیکیج کی تلاش کر رہے ہیں جو استعمال میں آسان اور توسیع پزیر ہے تو ، حب اسپاٹ چیک کریں۔

2. بیرلینس

قیمت: قیمتوں کا تعین کے لئے رابطہ کریں

ای کامرس پلیٹ فارم بیریلیئنس آن لائن اسٹور فرنٹ کو ذاتی نوعیت کے ل tools ٹولز پیش کرتا ہے۔ متعلقہ سفارشات کی طرح اختیارات ، خریداری کی ٹوکری کو ترک کرنے اور زیادہ فروخت بند کرنے میں مدد کرسکتے ہیں۔ بیریلیئنس کے ساتھ ، آپ ہر آنے والے کیلئے خریداری کے دوروں کو بہتر اور اپنی مرضی کے مطابق بنا سکتے ہیں۔

بیرلنس کا استعمال کرتے ہوئے بنائی گئی ایک ذاتی ویب سائٹ۔

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پشیس ویب سائٹ بارلیئنس کا استعمال کرتے ہوئے بنائی گئی تھی۔ مندرجہ بالا تصویر میں ، نوٹس کریں کہ آپ ملاقاتی کی دلچسپی کے مطابق مصنوعات کی متعلقہ سفارشات کو کس طرح شامل کرسکتے ہیں۔ دو قسمیں ایسی ہیں جو پشیوں کی صحت سے متعلق مصنوعات کی وسیع پیمانے پر کی کیٹلوگ کو ظاہر کرتی ہیں۔

اگر آپ کے پاس ایک ای کامرس ویب سائٹ ہے جو آپ ہر آنے والے کے لئے تیار کرنا چاہتے ہیں تو ، باریلینس کی مہم اور ویب سائٹ کی خصوصیات کو ہوا دینے کے ل using استعمال کرنے پر غور کریں۔

3. کیوبیت

قیمت: قیمتوں کا تعین کے لئے رابطہ کریں

کیوبٹ کا استعمال کرتے ہوئے ذاتی بنانا بھی اتنا ہی انوکھا ہے جتنا آپ ویب سائٹ کو سافٹ ویئر کے ذریعہ تشکیل دے سکتے ہیں۔ پیش کش کو تین حصوں میں درجہ بندی کیا گیا ہے: اسٹارٹ ، بڑھو ، اور پرو۔ ان زمرے میں کمپنی کے اہداف کو نشانہ بنایا جاتا ہے اور تجربے کی سطح سے الگ کیا جاتا ہے۔

کیوبٹ اسٹارٹ ان لوگوں کے لئے ہے جو صرف ذاتی نوعیت کے بنیادی اوزار چاہتے ہیں جیسے چیٹ بوٹس یا سفارشات۔ بڑھوتری کا مقصد زیادہ مخصوص اہداف کے حل کے لئے ہے – مثال کے طور پر ، پلیٹ فارمز میں کسٹمر کا ڈیٹا اکٹھا کرنا۔ پرو ، دوسری طرف ، آپ کے انتخاب کے ل different مختلف پیکیج پیش کرتا ہے۔

ہر کیوبیت زمرہ ایک ہی بنیادی خصوصیات سے آراستہ ہوتا ہے: ٹیسٹ ، انضمام ، سفارشات ، اور عمومی چینل شخصی۔ اگر آپ ایسے سافٹ ویئر کی تلاش کر رہے ہیں جس میں آپ کی مہارت کی سطح اور کاروباری سائز کے ل tools ٹولز موزوں ہوں تو ، قوبیت میں جھانکیں۔

4. سائٹ سائٹ

قیمت: قیمتوں کا تعین کے لئے رابطہ کریں

اگر صارف کا برتاؤ آپ کے سب سے بڑے اہداف میں سے ایک ہے تو ، سائٹ سپیکٹ ایک بہترین آپشن ہے۔ اس کے ٹولز ذاتی نوعیت کی پیش کش کرتے ہیں جو صارف کے اعداد و شمار پر مبنی ہوتا ہے ، جیسے پچھلے وزٹ ، سیشن اور اومکینیکل سلوک۔

یہ ڈیٹا سائٹ اسپیکٹ کے ذریعہ جمع کیا گیا ہے ، جس کا تجزیہ اور سامعتی طبقات کے ل web ویب صفحات کو اپنی مرضی کے مطابق بنانے کے لئے استعمال کرسکتے ہیں۔ جب آپ سافٹ ویئر کے ساتھ طبقات تیار کرتے ہیں تو ، ایسے عوامل کی ایک صف میں سے انتخاب کریں جو آپ کی سائٹ کے اثر کو بڑھا دے ، جیسے مقام اور آلہ کی قسم۔

ہوم سجاوٹ کمپنی ، ٹیمپل اور ویبسٹر سائٹ سائٹ کا استعمال کرتی ہے۔ “کمروں کے آئیڈیوں” والے ٹیب میں کمپنی کی مصنوعات کو استعمال کرتے ہوئے اسٹائلڈ مختلف کمروں کی پیش کش کی گئی ہے۔ جیسے ہی آپ صفحہ نیچے لکھ رہے ہیں ، آپ اسی طرح کے نظریات کو ابتدائی طور پر منتخب کردہ ایک کی بنیاد پر دیکھ سکتے ہیں۔

سائٹپیکٹ کا استعمال کرتے ہوئے بنائی گئی ایک ذاتی ویب سائٹ۔

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اس ویب سائٹ کی شخصی نوعیت کی خصوصیات بہت انٹرایکٹو ہیں اور سجاوٹ کے مختلف اسلوب کا احاطہ کرتی ہیں ، لہذا آپ کی دلچسپیوں سے وابستہ فرنیچر کو تلاش کرنا آسان ہے۔

سائٹ اسپیکٹ آپ کو ٹیمپل اور ویبسٹرز جیسی ویب سائٹ بنانے میں مدد کرسکتا ہے۔ جب آپ مہم کی کارکردگی کا تجزیہ کرتے ہیں تو ، آپ اپنے صارفین کو بہتر طور پر ڈیزائن کرنے کے ل know جان سکتے ہیں کہ کیا کام کر رہا ہے اور کیا نہیں ہے۔

5. ہائپرائز

قیمت: $ 29 / mo پر شروع ہوتا ہے۔

اگر آپ کی کمپنی B2B ہے تو ، Hyperise صرف آپ کے لئے بنائی گئی ہے۔ اس کی مدد سے ، آپ تبادلوں کو بڑھانے کے لئے ہائپر پرسنلائزیشن (مصنوعات کی سفارش کرنے کے لئے ڈیٹا کا استعمال کرتے ہوئے) کا استعمال کرسکتے ہیں ، بغیر کسی تجربے کے کوڈنگ کے۔

آپ ایسے اوزار استعمال کر سکیں گے جو آئی پی دیکھو اور فارم کی تکمیل جیسے لیڈز کی پرورش کرتے ہیں۔ کمپنی برانڈنگ کے ل you ، آپ اپنا لوگو ، پروفائل امیجز اور متحرک ٹیکسٹ شامل کرسکتے ہیں۔ مزید برآں ، آپ اپنے سامعین کو مشغول کرنے کے لئے متعدد ، کسٹم ، سی ٹی اے تشکیل دے سکتے ہیں۔

ویب سائٹ کی ذاتی نوعیت کی مثال۔

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یہ سافٹ ویئر آپ کو اپنے CRM سے ڈیٹا کھینچنے اور ہائپرائز میں اپ لوڈ کرنے دیتا ہے ، لہذا پلیٹ فارم انتہائی مربوط ہے۔ ہائپرائز ایک توسیع کی پیش کش بھی کرتا ہے جسے آپ ویب سائٹ کی تعمیر پر جاری رکھنا آسان بنانے کے لئے ڈاؤن لوڈ کرسکتے ہیں۔

ہوسکتا ہے کہ آپ کسی ایسے شخصی آلے کی تلاش میں ہوں جو آپ کے حب اسپاٹ ، سیلز فورس ، شاپائف ، یا گوگل شیٹس اکاؤنٹ کے ساتھ مل جائے۔ اس کے لئے ، Hyperise حل ہو سکتا ہے.

جب آپ ان سائٹس کا دورہ کرتے ہیں جو آپ کو حیرت انگیز ذاتی نوعیت کا تجربہ فراہم کرتی ہیں تو ، اس کے بارے میں کیا اچھا لگتا ہے؟ اگر آپ خود کو پھنس جاتے ہیں تو اپنے پسندیدہ برانڈز سے اثر ڈالیں۔ لیکن آخر کار ، نجیکرت آپ کو ایک اچھ websiteی ویب سائٹ لے جانے کی اجازت دیتی ہے جو ہر بار صارفین کی توقع کے مطابق سلوک کرتی ہے۔

آج میرا سبسکرپشن باکس آرڈر بھیج دیا گیا ، اور میں دیکھ سکتا ہوں کہ یہ میرے ہوم پیج پر کب آئے گا۔ اگرچہ میں پُرجوش طور پر اس کی آمد کا انتظار کر رہا ہوں ، لیکن میں یہ دیکھنے کے لئے انتظار نہیں کرسکتا ہوں کہ آپ اپنی چمکدار ، نئی ، ذاتی نوعیت کی ویب سائٹ کے ساتھ کیا کام لاتے ہیں۔

ویڈیوز ، ٹیمپلیٹس ، اشارے اور دیگر وسائل دریافت کریں جو آپ کو مؤثر ویڈیو مارکیٹنگ کی حکمت عملی کا آغاز کرنے میں مدد کے لئے وقف ہیں۔

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