You want to change your social media content.
The problem is that all your competitors want the same. With at least 90 American companies having a social media profile, engaging customers and turning them into loyal followers was no more difficult.
In 2020, when consumers don’t trust ads and when engagement on social media becomes the primary metric, you need to think about alternative ways to stay on top of algorithms and changes in consumer mood. Is your secret weapon here?
Consumers come to social media for positive emotional feedback that will be in line with their values. So, focus on their needs instead of your product; Join the branded social media stories they want to click on.
Here are some Writing tips on how to do this.
Did you know: You can design Facebook and Instagram ads in Gate Response? Plus, you can easily drive traffic to your site using Gate Response’s social ads creator.
“The pen is stronger than the sword”
There are many forms of engaging content and most of them are about visual and interactive elements that capture the shocks and short attention spans of today’s world of content. With that in mind, marketers forget about one of the fastest tools to stimulate consumer sentiment.
In 1839, the English writer Edward Bloor-Lytton nailed it. “The pen is stronger than the sword.” Pointing out that written language (meaning the power of the independent press) is a more effective means than violence. In 2020, this statement is still unexpected:
Appropriate and tailor-made words can inspire people to take action. Today, we know this tactic to create social media stories with “emotional narrative,” producing sales materials and specific logical items and stylistic elements in order to feel more satisfied and personal.
Write your Facebook posts or Instagram captions with them in mind, and it won’t take long for Sky Marketing to get busy.
Appeal from Jablat
According to psychologists, when we use this content as self-reflection or when we want others to understand us, we use social media content (click, like or share it). Respond to
- 68 لئے To make people realize who they are.
- 69% self-fulfillment l. Do it
- ٪ 84 ٪ They do this so that they can talk about the things they care about.
In other words, people click and share content while meeting the needs of these subconscious. These requirements are also known as basic instincts, and they are three:
- Self protection
It’s about physical fitness: food, health, safety, a safe environment. Any content that helps achieve this resonates with the audience. (Ever wondered why food and fitness blogs are so popular?)
How to write social media stories with this instinct in mind?
Even if your brand is not about food or health, you can Use so-called “tasty” words in letters: “Tasty,” “Juicy,” “Sweet,” etc. By the way, many blogs combine their articles with something “delicious” to get more attention from readers.
Need examples of social media content?
It is the most powerful, and it is all about attraction and greed. Give the audience social media content about people, adrenaline, or contacts – and they’ll respond.
This instinct may be responsible for doubling website conversions, why we respond better to human images!
How to write social media stories with this instinct in mind?
- Use words of lust powerSuch as “sex,” “kiss,” “naughty,” “emotional,” and so on.
- Sure enough, Support your text content with high quality styleAttractive and exciting for users to click.
But that is because you need to remember the nature of your brand. Get to know your audience, and make sure the tone of your voice and vocabulary reflects their values and your brand’s mission. Be authentic.
It is an instinct for relationship, action, social role, status and acceptance. People want fame and success, even subconsciously, Give them content that proves they are great.
How to do it:
Invite them to act, Creates the illusion of presence with your content. That’s why interactive content is becoming more and more popular: it caters to our action needs. Tests, quizzes, competitions, giving, slides (carousel) – they all work.
Just make sure to use Short sentences And Active function When describing the idea behind your social media content.
Help them find answers. Consumers respond emotionally to content that solves their problems so they can improve and successfully communicate with the world. Help them by writing about life hacks, strategies, tools, hints, secrets and insights.
Show that they can. Most people think they are different and they can do everything. Short description: they find Easy Ways to do it. So write about “you can do this” in your social media content. Show the audience that they can succeed.
(Ever wondered what made the headlines “easy”, “fast”, “easy”, and “when you’re not an expert / designer / author / etc?”
And here’s how it looks on social media:
Try a pinch of neuro-copywriting
You can hear about this writing tool:
First explained by the legendary copywriter Joe Sugarman “The ability to mentally process information and transfer it to a sheet of paper for the purpose of selling a product or service.” It is about the psychological effect of certain words and sounds on the human brain.
In other words, You write a few words in a specific order to get into users’ heads and develop so-called mental hooks and motivate them to respond.
Yeah Al that sounds pretty crap to me, Looks like BT aint for me either.
In social media content, Neurocopying is about:
- Strange number of forced headlines,
- Phrases with useful adjectives,
- Questions and References
- Repetition, metaphor, and vice versa stylistic devices,
- Functional functions and transitions,
- Content collaborated with data,
- Negative meta-language When appropriate, appeal to the dominant human stimulus (it is the risk of loss, failure, or loss of something) and act on it.
Well, another for confirmation:
Here’s another little detail you can use to get here Choose a special phone for your short social media stories Activating the desired emotions and associations. This is a theory called phonetics, which claims that every sound has its own meaning. So by combining them into specific orders, you can influence customer feedback and emotions.
In plain English, they will see your words “see”, “hear” and “feel”.
/ r / Here is for movement and activity. And go here / G / And / L /Responsible for smooth, shiny and shining:
Other phones and their meanings (association), Just fyi:
- /I/, / EE / – Small size, tenderness.
- / B / – Round, big and tall.
- / GL / . – Shine, smooth, shine.
- / o /, / u /, / E / – Powerful, strong, authentic.
- / MP / -. To emphasize n.
- / L /, / n / -. Soft, gentle.
Tell stories (yes, again!)
I bet you have heard it many times.
The story has to be told because it is not about data but about experiences and feelings. People do not retain information through cold facts. 70 the information comes to mind through stories and 95% of emotions.
In other words, if you want social media users to hear your marketing message – tell them a story. For businesses, storytelling is a combination of marketing and fiction, an opportunity to build brand identity and personal relationships with customers.
The power of rhetoric in business helps consumers see the world through their eyes. (Ever wondered why Instagram stories and video marketing are the hottest social media trends?)
Stories capture attention, engage, stimulate feedback, help users remember you, and motivate them to follow you. And to work stories on you on social media, You need to be specific:
- Focus on stories that reflect the nature of your brand.
- Think of stories that reflect The way you want customers Understanding your brand
How to write stories on social media?
Be comprehensive Yes, long-term reds are popular now, but that doesn’t mean users are ready to engage with your story once they’re scrolled. They will see the first two or three lines to decide if they “want to see more”. So, here we go to the next hint:
Hook from the beginning. Make your social media story an eye-catching or even eyebrow-raising part: a question, a weird word, a controversial fact or a quote – all of which can help create a wow effect so that the user Could not pass
Remember about the structure: Every story needs to be told A hero (You, your brand or product, or your customer who solves the problem thanks to your product) and One place With a setup, narrative arc, and conflict resolution. Also, your story needs to be connected to the real world so that readers can identify themselves there.
It’s “Ah!” Or the “so true” moment that forces users to like, comment and share your social media stories. It’s about scrolling through emotional content with the help of visual scenes.
Storytelling on social media is not just about long posts. Consider the different types:
- Share a personal story.
- Post interviews with odd people in podcasts. (It’s a storyteller in conversations.)
- Remember to tell a video story.
- Photo storage works too!
There is a golden rule of storytelling “One story = one idea” Think about why users need your story and how they can use it, and incorporate it into your work plan to implement your social media content strategy.
Check them out on your social media posts
Although nude facts or statistics don’t work on social media, you’ll want to think about arranging your message with words that allow users to see, hear, smell, taste, Allow to feel or even feel.
These are known as literal objects Sensory words, Best described and rated by Honeycomb Duster Mate. As she puts it, “using sensory language can help you captivate your audience” and “adding personality and flavor to boring ingredients can help you stand out in a sea of gray voices.” Which are all the same. “
Beautiful, isn’t it?
Honey talks about sensory words as they describe “how we experience the world.”
They relate to our five senses:
- sight , Describe colors, shapes and appearance.
- Hearing, Expressing or mimicking sounds.
- the taste And Bo.
- Touch, Explain structure and abstract concepts
- Movement, Which are dynamic words that describe movement.
Also consider writing tricks to better display your social media posts, such as:
- Write a message in the visual element of your post. Whether scrolling through their feeds or searching for pages, users see the images first, so why not get their attention and communicate your message right now? Won’t use text images (prices, notes, infographics, etc.)?
Text Images 2020 is one of Instagram’s top trends. Rumor has it, they are more interesting than traditional pictures, and they bring more likes and comments.
- Use of emojis If relevant and acceptable for your brand’s voice and tone.
- Adding spaces and line breaks (Dots or emojis also work here) For better exposure.
- Develop an incentive CTA For every post published on social media, especially if you use Facebook or Instagram to promote the product.
- Tagging Follow your fellow brands, niche impressions, or whenever appropriate.
In a word
The above are all small details that the user does not even see when reading your social media story. And it’s just as it should be: it looks and feels nothing special, but it’s still too busy to click or share. It’s all about pure engagement, which makes social media viewers nervous.
This does not mean that you need to add extra mail and combine all these writing tips into one post. Everything is fine when it is in the right place and at the right time. So listen to your audience with their pain points and needs, compare them, analyze them, listen, follow your brand mission and nature – and stick with the tactics that work best in your case. Are
And yet, there is always something new to try. Okay fine?