Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

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Advertisers can now purchase trending takeover ad units on Reddit, the first ad type of platform that appears in the Trending section of Reddit’s popular tabs and search dropdowns.

Here’s how it looks Popular Feeding on mobile:

And here’s how it looks find drop down:

Driving to reddit landing pages. When the user clicks on the ad, they are taken to a landing page that contains redirect conversations, posts, and communities based on the ad’s selected keywords. On both mobile and desktop it looks like a landing page:

Buy directly. For now, Reddit said the trending takeover ad unit is available on a booking basis only. Buy on a booking basis. Can be sold on a booking basis only. Advertisers interested in purchasing ad space for this format should contact Reddit Advertising.

Why do we care? Advertisers can use the trending takeover format as a way to advance high visibility and generate top-trending awareness so that top-trending titles and issues can be corrected.

Shariq Rizvi, Vice President of Advertising Product and Engineering, said, “Millions of searches are taking place daily and one-third of consumers come to Reddit’s Popular Feed, now brands can be a part of where cultural trends are born online. . ” On reddit “For reddit, a major focus for 2020 is about maximizing new and premium opportunities for brands to truly engage with Reddit users.”

Reddit’s advertising offerings have been slow to match the robust capabilities of other social platforms, but the new trending takeover unit is proof that Reddit is giving high priority to connecting brands with audiences.

The site launched a number of new ad options last year, including app install ads that include third-party attribution capabilities, cost-per-click ads, and local promotional posts a year ago. Red, for brands wanting to engage with niche, interested audiences, will be able to revisit Reddit as it continues to develop products to attract advertisers.

This story first appeared on Marketing Land. For more information on digital marketing, click here.


About the Author

Taylor Patterson is deputy editor of Third Door Media, which manages the industry’s comprehensive coverage that informs and influences marketers. Based in New York, Taylor brings creative production and agency advertising marketing expertise to global brands. Taylor’s editorial focus blends digital marketing and creative strategies with topics like campaign management, emerging formats, and display advertising.





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