SEO Best Practices When Using GIFs


From BuzzFood lists to Twitter clipbacks, GIFs (short for graphics interchange format) are part of the web language.

If you search through Google Images or through one of GIF’s largest aggregators, you can find a wide variety of GIFs for display from all over.

An animated GIF (both referred to as “jif” and “gif”, and discussing pronunciation is a sure way to start an argument online) is a type of media that includes personal messages as well. Public content can also be submitted online.

An instant Google search described GIF as a “loss-less-loss format of image files that supports both animated and static images,” which grew in popularity during the 1980s.

GIFs can express emotions or scenes in a more dynamic and entertaining way.

GIF history

In CompuCareo, Steve Willhite created a GIF to save memory while displaying images.

Wilhelm’s team developed a way to serve these images using compression algorithms and limiting the number of colors.


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The algorithm worked by identifying duplicate patterns, and it enriched GIF to create high-performance photorealistic images.

Since multiple versions of the image are included in the file, you will combine these images together to create a looping video.

GIF then had a rich history. Unisys Corp., the company that owns the GIS algorithm, began charging royalties for GIFs in 1995 – and the patent did not expire until 2003.

Google Images came around in 2001, but as of 2013, there was no explicit feature for searching GIFs.

In 2019, Google added shareable GIFs to search results.

How does Google crawl GIFs?

It seems that Google, at the moment, reads GIFs the same way it reads all other images – with the sole focus of being able to find and share them with Google Images. ۔

Google Image Improvement Techniques is a great way to ensure that your GIFs are crawled, analyzed, and sorted.

Are GIFs good for SEO?

GIFs can be so good for SEO that all well-crafted images can be good for SEO – they can drive clicks and keep people engaged on a page.


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GIFs can be shared, and a well-branded, shareable GIF can live a long time in the meme ecosystem.

People like GIFs, and their use can break up long articles, and link to content.

Are GIFs Bad for SEO?

GIFs are not bad for SEO – unless you present them correctly, and let them slow down your site.

GIFs can be bad for SEO if you rely on text, or make them too heavy.

They can also be bad for juicing. You need to make sure the GIF meets the access guidelines.

How to edit your GIFs

Customize your GIF file names, use unique GIFs, and most importantly, write good ALT-Text for people and SEO.

You can add GIFs to your image sitemap to make sure Google knows where they are.

Google says it’s good to include images in sitemaps using image tags.

Use descriptive file names and ALT text, and make sure the GIF works with the surrounding text.

If you want your GIF to be well-organized in Google Images, you need to place the GIF space – close to the relevant text and at the top of the page.

Your GIF should be fast, responsive and with good URL structures.

Let’s get the metadata on the metadata

Google wants to know what’s playing behind this rich media file with the appropriate alt tags, descriptive file names, relevant image context, image titles, and associated links.

In addition, following Google’s best practice guidelines on images is encouraged, but there is controversy over what GIF’s content might look like.

For example, Google’s best practice guidelines for publishing images, including GIF files, which say not to include on-image text, will not be indexed. If it adds context, that context is likely to be lost.

You can achieve this by adding descriptive titles. For example, GIF Description:[description of gif, words in the gif].

Users rely on limited reverse specifications and Google relies on them, file files and the surrounding page context to find out what GIF is.


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You can stay ahead of the GIF pack by creating these elements Good.

Your ALT-Text should flow with your content, with an accessible mindset, and Google will be able to select and use your GIFs.

GIF performances and core web significance

GIFs can slow down the performance of the web pages on which they are located.

With increasing Google’s attention to variable votes as a ranking factor, it’s important to keep pages sharp.

There are many ways to improve performance.

How to improve your GIF

There are a number of ways you can sharpen your GIFs.

  • Harmful compression.
  • Illegal reform.

You can use image compression sites, or Photoshop, to clean up the size of your GIFs and speed up your web page.

Harmful compression is the art of corrupting your GIF in a way that people don’t take notice of to make it faster. GIF quality will be poor, but your web page will be faster.


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Illegality correction does not remove any pixels, colors or information. It is not as fast as lost files.

There are dozens of online tools that can help you compress your images.

You can also convert your GIF to an APNG file to have more colors for better file size.

Using better settings when saving GIFs in Photoshop can also save on site speed.

You can also convert your GIF to HTML5 video.

The Web David site has a complete guide for converting GIFs into HTML5 videos.

You can convert GIFs into MP4 videos, then convert them into web videos. Make sure they loop, play automatically and that they are silent (e.g. GIF).

The use of video also provides better accessibility – WCAG guidelines on “pause, pause, hide” require users to gain a level of control over moving images.

It works more easily with video than with GIF.

Sounds easy, but be careful GIF-goers

Let’s go back to how Google bot crawls a website for a minute.


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Keep in mind that if a website has many forms of dynamic content, the site may perform much slower than a site without in-site articles.

In other words, if a site contains thousands of GIFs, it can be ignored that it will have slow loading time, regardless of whether it is presented in metadata or any other way. ۔

Slowing down a page can hurt a website’s search engine rankings.

Website owners and operators need to balance the competitive interests of users and search engines in order to minimize page loading times by offering more engaging and dynamic presentation of page content.

Although page loading time can be affected by a number of onsite factors, the most common solution for GIF-content is for developers to reduce the size of images.

There are several ways to reduce the size of an image on a website, depending on how the site is created.

GZIP compression

A technique of compressing or defaulting images up to 70% without compromising image quality.


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Your web host must apply this technique to their servers. You can use this experience to see if your site has been “zipped” by your web host.

Image correction

Using desktop programs such as Photoshop and web programs such as to “save for the web” feature can help reduce image size.

Along with the image, the quality of the image will also decrease and as a result, developers will have to find a sweet spot between the size and quality of the image.

Developers who rely on HTML to reduce image size (i.e., WordPress blogs) don’t really make much space on the server.

In contrast, the web browser will still have to load the size of the original image before it can resize the image to the size and width that you assigned it to.

Either way, you’re already helping your site and search engines choose a GIF format over other major image formats.

Accessible GIF issues

Accessibility is a hot button issue, and it transcends SEO: Good SEO practices help in accessibility, and vice versa.


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WCAG compliance is essential to ensure that users can easily access your site.

The WCAG guidelines state:

“Moving, blinking, scrolling

For any movement, flicker, or scrolling information that (1) starts automatically, (2) lasts more than five seconds, and (3) is presented in parallel with other content, a procedure for the user There is something that can be done to stop, stop or hide. Unless moving, flickering, or scrolling are part of the activity where necessary. And

Auto update

For any auto-updating information (which (1) starts automatically and (2) is presented in parallel with other content, there is a user stop method. ”

For GIFs, they suggest setting up animated GIF images that stop blinking within 5 seconds after the allotted time.

You can use HTML elements like


So that more information can be provided. And easily pass this WCAG test.

Next general image formats

Google has started promoting the next gen image formats.

One of the most important is webpage, which can significantly reduce the size of images while maintaining their quality.


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WebP is both useless and harmful.

Closing on GIF content

When used effectively, GIF content has the potential to increase engagement on a particular post or piece of content.

GIFs are good for users and can increase traffic to your site.

All of these factors work together to send indirect thumbprints to Google.

However, if you are crazy about GIFs, you need to make sure that GIFs can organize your content as efficiently as possible without GIF content.

Google can be reached by providing as much information as possible about this content.

You also need to make sure that the presence of GIFs on your site does not reduce your page load times.

Animations are not going anywhere.

Find marketers, continue your GIF and deal with it.

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