Stop Saying ‘Create Great Content’ – Say This Instead


Do you have a passion for great content?

I do not hope.

Today, this fearsome Access to content creation


  • Great It is a vague statement that it is useless.
  • You are bigoted
  • You don’t have to decide what is great – your readers do.

Anyone who has been around for a while knows the horror of hitting the publish button, which they think is their greatest content, just to get rid of it by the readers.

Or worse, people and search engines alike were ignored.

Nowadays, great content fails miserably for one big reason: You’re not really giving people a reason to visit your site and read your content.

Creating “great” content is not a big deal.

So, what should we create instead?

Read on to find out the answer to this question.

If everyone is producing good content;

For a long time, content creators and SEO blogs have suggested that you do everything you can to improve your position in the SERPs. Create “excellent” content.


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For a long time, this was great advice.

If you speed up your internet history, you’ll find that Google was once filled with low-quality, subtle content aimed at getting good rankings rather than providing real value to readers.

Google has even recommended it in its content guides.

Thanks to Google, Google’s efforts to punish bad content and rewards Great Content, Great Content is no longer a stereotype.

In addition, there is a growing awareness that high quality, customer-focused content provides really good results in the long run.

(Not that I’m complaining. Believe me, we’re better than that.)

However, in 2020, that creates a bit of a seal for content creators.

According to WorldMetters, 800,000+ blog posts will be published today. (You can see the ticker yourself.)

Sure, it won’t be Great, But even if there is a quarter of them, these are just over 200,000 other blog posts that drown you in a sea of ​​greatness.


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In other words, Great minor.

And never just got a competitive advantage Average.

So, what do you do in such a situation?


You need at most Content

Greater Content is not only attractive, it is well written blog posts with an attitude.

It’s 2020, and we know exactly what Google (and our readers) expect.

Just consider these 10 ways to move beyond greatness in your content.

1. Accurate material

In the age of misinformation, make sure you stand up for the right reasons.

You are enslaved to this blog post for hours or days, but if it is flagged on social media for misinformation, it will not do you any good.

Worse, the wrong content will destroy your reputation in the industry, especially if your competitors take note.

How do we make the content as accurate as possible? There are two simple and important things you can do.

  • Check your facts. Whether it’s statistics, claims or references, always check your facts. Fact checks are great, as are Snoops.
  • Return to old content. Just because something is true now does not mean it will be true in a few years. Things change all the time, so keep your content fresh.

2. Composite materials

Comprehensive content like Google – and Readers –

It’s the content that answers their every question (and the questions they didn’t know they had).

According to Hubbspot, the ideal SEO post is between 2,100 and 2,400 words – which gives the average adult 7 to 8 minutes to read.

Our own survey found that the best length was between a thousand and two thousand words.

Sounds like a big range? it is.

This is because comprehensive content is not meant to be Tall Content

Focusing on getting some magic word count is a mistake that goes far beyond your misleading attempt to provoke your opponent.

People don’t want tangents.

They don’t want to read the biography of your grandmother’s best friend’s nephew’s golden recovery before they guide you.

Let your content be the length, not the other way around.

3. Reliable content

Are you presenting expert, authoritative and reliable content?


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If so, Google will take note and so will your readers.

The concept of E-A-T (which means expertise, virtualization, and confidence building) is mentioned 135 times in the Google Search Quality Guidelines.

& # 8216 Stop saying Great Create great content & # 8217; - Say it instead

If you’re in a position that “affects future happiness, wealth, or consumer health,” you’ll need to do even better and meet Google’s expectations for that level. They say YMYL, your money or your life.

& # 8216 Stop saying Great Create great content & # 8217; - instead of

Reputation includes performing on a topic.


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Simply put, are you an expert on the subject?

Or if you are not writing content (which is common and is recommended even if you are not an author), is the person or author publishing on your blog a qualified expert?

The expertise and value of the material and its author is something that quality reviewers are trained to evaluate, so make it easy by making the information available.

Here are some ways in which having a good reputation can help you.

I recommend creating author bios for your content creators which include:

  • Author’s photo
  • Links to social media handles.
  • Mention awards and achievements.
  • Area of ​​focus and years of experience.

4. Engage Content

There is another adjective that is thrown away a lot. Busy.

In the world of online writing, that doesn’t mean there are so many one-liners, despite the spearheads and satire.

Some writing gurus ask you to write with attitude, but really, when it comes to content, there is a different definition of engagement.


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Engaging content is content that makes information so easy to process that your readers do it without a second thought.

This could be a social media share, a visit to your retail location, or a subscription signup.

And it’s mostly technical rather than literary.

To make your content more compelling:

  • Use headers. They break down your content and make sketching easier.
  • Deliver information with photos. I like this technique for expressing concepts or identifying statistics. No one wants to read numbers, but infographics are used.
  • Keep it short and simple. Short sentences, short paragraphs, short explanations that advance the point.
  • Use tablets. Like this – you can skim bold text to get the idea, or you can read the whole thing.
  • Reduce barriers to the next step in the fireplace. Clear CTA, highlight social media buttons, add a signup box to the page.

5. Informational materials

Your readers came to you for information – so give it to them!

Every content you create should teach them something.

Make your content as informative as possible.

  • Create a specific, descriptive headline that accurately tells your readers what they’re getting.
  • Provide the answer they are looking for, then go into detail.
  • Answer the question that is directly to them – do not dance around the subject.


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6. Specific materials

Sometimes, the best content is content that is concise and accurate.

A reader has a specific question, and they need a specific answer.

In that case, you will Better In the SERPs if you can provide more specific answers than your competition.

Types of materials that benefit from being ultra-special (instead of super long)

7. Unique content

Imitation can be a sincere form of flattery, but it does not help you rank better than your opponent.

This can hurt you, especially if your efforts at copying your competitors are not at all bad.

Instead, choose unique content. If you are struggling with:

  • Refer to your brand. What is your unique voice, style, angle?
  • Identify yourself USP. What do you offer that your competitors do not?
  • Original research. What insights can you offer from your industry experience?


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8. Useful materials

Google likes this useful word.

In their mission statement, they use it four times – just another word they use a lot Related.

& # 8216 Stop saying Great Create great content & # 8217; - instead of

To create useful content, think about utility.

You should always strive to answer the question, “What is this material used for?”

If you can’t answer it, you don’t need to make it.

9. Valuable materials

Content marketing is a core part of content marketing – it provides you with content that strengthens the lives of your readers. Without They need to give you something in return.


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Creating content that your readers find valuable is a way to show you that you care about them and their well-being.

Valuable content can take many forms.

In general, content is valuable if it:

  • Fixes an issue (not just advertising how your product solves an issue).
  • Teaches skills.
  • Saves your reader time or money.
  • Provides knowledge or insight.
  • Gives resources to your readers.

Always ask yourself: How does this content improve the lives of my readers?

If you can’t answer that, go back to the drawing board, and think about what you can add to make it happen.

10. High quality material

If you hit all nine sections you will have high quality content.

But just in case, let’s take a moment to look back at Google’s definition of “high quality.”

When it comes to standardization, Google pays more attention to your pages than just the actual text.

Search engines consider the design and technical aspects of your site.


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It is also interesting to know that:

  • The information your visitors are looking for is especially evident on the homepage.
  • Other sites link to you.
  • Your site is accessible with logical link structure and mobile compatibility.
  • You are using ALT text on images.
  • Your content is unique to each page, many do not have copy and paste.
& # 8216 Stop saying Great Create great content & # 8217; - instead of Quality is a big focus for content marketers in 2020, as revealed in the Content Marketing Institute’s 2020 B2C Content Marketing Report.

Tikaway: Go to Greater or go home

Great content is boring.

Today, you must create at most Content – Content that informs, inspires and strengthens the lives of your readers.

Remember that it should not be 10 times or 100 times better than your opponent.

It is not even necessary to follow the so-called Skyscraper technique.

It just needs to get out of there, even if it’s only an inch.


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Go ahead, create more content and your brand will grow.

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Image credit

All screenshots by the author, August 2020

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