In January 2019, Continental, a marketing platform that combines enterprise brands with freelance talent, surveyed more than 1,000 people in the United States about their media and marketing preferences. What they revealed about the length of people’s preferred content seemed to break the seemingly unbreakable convention that is much better now: 75% of people prefer to read articles under 1000 words.
With our universal ability to focus on the given tasks, the discovery of material content is fully realized. It is better to write short articles because people prefer to use this type of content.
However, long articles generally rank higher on Google and visit more websites because these types of resources are more comprehensive and better equipped to address the searcher’s intent.
So how can you reconcile these two theories, and when is it appropriate to produce comprehensive content? Fortunately, the answer lies in microblogging.
What is microblogging?
Microblogging refers to the process of creating concise posts for short audience conversations, often on common microblogging platforms such as Twitter and Tumblr. In addition to text, a post on a microblog can include links, audio, photos, and even video.
This form is best used when:
- Searching in the title or title is less intended but more likely to go viral.
- You want to take advantage of communities on common microblogging platforms.
- You are covering the event directly or providing timely updates.
- You are using your microblog as a vehicle to deliver multimedia content without multiple accompanying text.
This aspect then becomes how you can create a microblog without filling your site with thin content, which can really hurt your site when it comes to search because Google lowers these pages. Sees as
Although this is not necessary (as evidenced by the thirty-five examples below), most microblogging takes place on platforms specifically designed for this purpose.
OG of microblogging sites, Twitter is not only one of the most popular microblogging sites around, but also one of the most popular social media platforms around.
On Twitter, you can create a profile where all your posts – or tweets – live. In your tweets, you can add text, links, photos, videos, GIFs, audio, and more. Each of your tweets also has a cap of 280 characters. Additionally, you can reply and share – or retweet, other users’ tweets.
With over 496 million different blogs, Tumblr is the hub of short form content. On a microblogging site, you can create a blog and add links, text, photos, GIFs, videos, spotty tracks, MP3 files and more to your posts. When you follow other blogs, their posts will appear in your dashboard. You can also comment on other blog posts on your blog and re-blog.
Unlike most microblogs, Pinterest is completely visual. On your profile, you can create boards, which are a collection of images created around a particular topic, post pins of your favorite images, and add trays, which are photos of notes and ideas. There are things you have tried, such as new recipes or new places. Traveled You can also follow other people’s profiles and titles, which are popular boards covering specific topics.
While Instagram is mostly a visual platform like Pinterest. Instagram lets you add 2,200 character-long captions to every photo or video posted on your profile. Some media outlets are even taking advantage of Instagram to usher in a new phase of journalism that focuses on creating visually appealing articles.
On Instagram, you can follow other profiles and popular hashtags, discover new content based on your user behavior and popular topics, watch long videos and Instagram stories, comment on posts, share your own Tag friends in posts and send them a direct message.
You probably know Facebook as the most popular social media network in the world. But it is also the strongest microblogging platform out there.
On Facebook, you can create a profile where you can share text-based updates, photos, GIFs, videos, an emotion you’re feeling, an activity you’re currently doing, and where you can share it. Are
When you visit a location, tag friends and events in your updates, vote for your friends, support and donate to a nonprofit, answer a question about yourself, create fun lists, You can also ask for recommendations on how to post. Record Facebook stories, live videos, interact with your friends updates, messages, calls and video chats with them, start groups with them, create events, watch long form videos, sell products and Buy, and watch games.
LinkedIn is a social media platform that attracts business professionals, but it still has a powerful microblogging arm. Not only can you use LinkedIn’s publishing functionality to publish articles, but you can also use status updates for short form microblogs. With these status updates, you can share a photo, video, event, or link … or you can choose to publish something longer. Your activity can then be found under “Activity” whatever you share or engage with.
As you may have already noticed, most of the microblogging sites mentioned above are also the most popular social media sites – but this should come as no surprise. People like to scroll through social media because they can use tubs of unknown content in a very short time. And marketers need to take that insight and apply it to their content strategy. Because, just like eating a bag of Doritos, you never stop after the first chip.
Examples of microblogs
So you know when microblogging works and the common platform where it happens. But what do you end up posting?
Take inspiration from some of these incredible microblogs:
1. Lease Ryan LinkedIn on them
Liz Ryan is a thoughtful leader in the human resource space, and is best known for the Esk Liz Ryan series where people ask burning questions about their careers. Common topics include job hunting, salary negotiations, and toxic workplaces.
Her LinkedIn posts include these stories, as well as helpful human resource tips in a comprehensive microblog format. She encourages the full participation of her followers to create a thriving community where people share their stories.
The magic realism boot on Twitter automatically forms the basis of a magic story every four hours. Followers can either use them as a written indication of their plans or are in the throes of nonsense.
Magic Realism Boot fully accomplishes its purpose in less than 280 characters, and is a great example to prove that long form is not always the form of a content project.
3. Pinterest on ATC
ATC is an e-commerce platform where indie creators and collectors can list their products for sale. Since ATC provides this service and collects revenue from transactions, it is in their best interest to not only promote themselves as a platform but also the goods that can be found there.
In this type of scenario, casual browsing is a powerful tool, so they use their pinterest as a microblog that showcases the various gems of the ATC seller. This tactic doesn’t work as a long-form blog, and it’s not about organic traffic, it’s about catching the eye of potential customers on Pinterest instead.
Five 4. FiveightTight’s a’s a’s a s a s a s a s a s a s a s a s …………………
Five Three Eight is a website set up by analyst Nate Silver that covers poll analysis, politics and economics. On November 3, 2020, his election coverage took the form of a microblog, which released an update on the status of the vote count and estimates of the distribution of electoral votes, as well as the size of the cut on expert opinion.
Unlike the other microblogs on this list, FiveTreat Eight uses its website to host its microblog posts, with all election coverage on one page. This helps keep users on their site while creating a good user experience when it comes to segregating information like direct information. Talks of being refreshed.
5. Old Lucas on LinkedIn
Will Lucas uses LinkedIn to share insights on entrepreneurship and growth. Although many of his posts link to his actions as well as status updates on some of his projects, he also uses LinkedIn’s microblog functionality to deliver video content that reaches his audience. Gives importance to
As a study guide website for humanities classes, SparkNotes aims to reach its target audience of high school and college students with their marketing. The content of their website is designed for students who are looking for something specific. However, they use Twitter as a microblog that takes a different approach: using a viral approach that relies on humor and relationships to create awareness, engage, and increase reach. Is.
7. New York man on Instagram
The New York Human Project uses Instagram to tell real-life stories about real New York. Each Instagram acts as a mini-feature about someone who appears in front of photographer Brendan Stanton.
Since these individuals are not well-known, they do not require much search intent, so they do not need to take the form of a typical search engine indexed blog post. Instead, New York Human relies on the visual aspect of the site to humanize its articles, with articles ranging from heart-wrenching to humorous.
With advice on blogging vs. microblogging and the examples mentioned above, which are affected, start developing a content strategy that uses the form to reflect its purpose so that it is more relevant to your audience. Could be more useful than
Editor’s note: This post was originally published in May 2019 and has been updated for comprehensiveness.