Use Email Marketing to Create and Drive Traffic to Your Content


Creating and delivering content that engages your audience is no easy task. That is, photographer Jared Pollen uses video content to shape his audience and drive traffic via email.

Jared Pollen went from anonymous to YouTube to one of the biggest names in photography.

Their journey began in 2008, when Pollen filmed a video of himself talking about his camera gear. It was weird. He was very painful in front of the camera. But he kept going.

He made another video. And another, and another.

In 2010, he launched his website Froze Photo to showcase his photography skills and some independent jobs. At that time, following him was non-existent, but he continued to create.

Gradually, people started noticing. They asked him questions about his technique, and Jared answered them in the best way possible: He knows how: with videos.

Today, Jared has nearly 1.27 million YouTube subscribers and more than 260K email subscribers.

But it did not succeed overnight. It has grown stronger over time with incredible content, smart marketing strategies and perseverance.

I’ll show you all of Jared’s tactics and how you can apply them to your marketing strategy.

Getting started with content creation

Jared had no business plan when he started Frowning Photos. He didn’t wait until he could create the perfect video. He just started hanging.

“I have no business plan,” he said. “I have ideas for what I want to do and I go with it. I think the problem people are facing today is that they are very worried. It is important to plan, but this Start implementing. Start doing. Then repeat along the way. “

As soon as you get started, you can gather feedback. The sooner you gather feedback, the sooner you can pivot (if you need to).

Most of Jared’s videos today aim to help people take better pictures. But initially education was not the goal.

“The idea was to put content in the picture I was taking so that I could get more jobs because businesses would see my work and try to keep me employed,” he said. “It didn’t happen. People started asking questions about photography. I sighed from the shore. People would ask a question, I would give a video about it. It started growing from there.

If you’re having trouble finding a way to carry your content, find out where your ideal audience lives online. Check out the comments section of forums, think forums, popular blogs, and Facebook and LinkedIn groups. Join these societies and pay attention to the questions people ask.

Is there a specific topic that people are dying to learn about – a topic that other blogs and businesses haven’t responded to properly against you? Start from there.

From the very beginning, Jared’s following has grown because of his constant interaction with his audience. When in doubt, get feedback.

Vaccine: There is no “perfect” time to start creating content. Start by answering the biggest questions in your space and allow yourself to improve over time.

Create content that is above noise

If you’re just starting to create content, see what other people in your area are doing. What can you do better than that?

Jared knew he wanted to make camera gear review videos. The problem with most review videos was that they were annoying and boring for most viewers.

“You can’t fake good pictures. If you have test images of lamps and grass, you’re not helping people. But if you show that you’re surprised with a very entry-level camera,” he said. Exciting results can be achieved, so you are telling people, ‘You can do it yourself.’

Jared’s videos resonate with people because they are authentic. He doesn’t try to create perfect content, he produces honest content. (In this case: Here is a video of Jared falling off a razor scooter.)

Whether you’re creating videos, ebooks, or blog posts, your audience can tell when you’re faking it. And if there is no reality that they can apply to their lives, then you are just wasting their time.

Vaccine: Is your content providing a real solution? Are you letting your personality show? Did you read it or see for yourself? If you can answer “yes” to these questions about your content, you can stand out from the crowd.

Drive traffic to your content

Any content you’re proud of? fearsome. Now drive some traffic on it.

Jared knew he could make great stuff all day, but if people can’t find it, it doesn’t do anyone any good. He wasn’t an SEO expert, but he knew that smart use of tags in videos uploaded to YouTube could get better exposure.

He said, “I knew I could intelligently tag things – for example – ‘Nikon D3300’ – people are watching.” But if I tag the same video as, ‘Nikon’s At first glance, this thing is very good. ‘It doesn’t match so many keywords. I didn’t know much about SEO, but I did everything wisely.

It doesn’t matter what kind of content you are putting into the world, including keywords that reflect the way people search for those topics. Try Google’s Word Planner to find your best keywords.

Another way to get traffic is to publish regularly, like Jared.

“I was producing quality, consistent content and that’s why people had to come back more and more,” he said. “You can’t put a piece of content in a week and expect people to cut on you. They’ll forget about you. If you only make one piece at a time, it will be very slow.”

I mentioned earlier that Jared made new videos based on questions people asked. This is one of the most important ways he can increase his following.

“When people had a comment, and it was a good thing, I could make a video out of it,” he said. “Or people can present images that I can criticize, and that’s the content I can present to the world.”

Providing permanent content provides a reason for people to come back. And when you create content based on your audience’s comments and questions, it shows that you are paying attention. This is the beginning of a beautiful relationship.

Vaccine: Add more content to the world and make sure to include the appropriate keywords. Try creating an editorial calendar to stay organized. Here’s how you can create an editorial calendar to help you keep track of your content.

Use email to deliver your content

Jared relies on email – more than any other marketing strategy – to increase its reach, build relationships and focus more on its content.

“Email was a part of getting the message across,” he said. “It’s hard to increase your reach unless you pay for it.” If you want to reach your people, one of the best ways is through email.

Her email strategy? Jared includes asking for email sign-ups at the beginning of his most popular videos. Once someone signs up, he or she sends them a lot of valuable content for free. He is so convinced of this idea that for the first two years after the existence of the Froon photo, he did not ask anyone to buy anything from him.

Internet marketers say, ‘You have 5,000 people in your email list! You just have to sell something! ” he said. “I was not ready to sell. That was the mentality, five, six years ago: to sell, to sell, to sell, to sell, to sell. I was like, ‘I give, I give, I give, I give.’ It took me two years until I had a guide I wanted to sell. “

Jared offers a lot of free content up front. On its sign-up form, it offers a free lead magnet for low-light photography guides for capturing motion in low-light conditions – a title that resonates with amateur photographers.

Example of a sign up form for a free photography guide

Jared’s guide provides a great starting point for anyone who has just purchased their first camera, so it’s no surprise that they’ve helped build their email list to over 260K users. Of

Vaccine: Before you even think about getting your customers to buy something from you, make sure to provide them with enough string-related content. Create an incentive to let people know the reason for signing up for your list.

Keep your customers busy with email automation

After Jared’s new users receive his free guide, he sends them a series of automated emails that span a few weeks. It looks like a welcome email:

The first e-mail in a series of automated e-mails from Frکنnkنوn Photo

Jared tells people exactly what they can expect to see in his inbox. He even invites them to unsubscribe from his list if they do not find his advice useful.

After that, he sends a separate e-mail with a free guide and a bonus video with points for passing the press pass concerts. More free, unexpected content. Great, huh?

Automatic series includes email examples, free content guides and bonus videos

Jared then sends his customers an automated email series that provides a new photo tip every day. Every email is short and every gesture is something people do right away. Can start using. One of these emails is:

Automated email series, for example, is a short tip for content to help subscribers

Jared is careful not to ask his customers to buy from him immediately. When I signed up for her email list, I didn’t receive an email advertising her paid guide until more than a week later. By this time, I had already received eight emails filled with free photography hints.

“The Auto Repounder series is ready in a few weeks,” he said. “I send solid material over and over again. Sometimes, there is a demand, but then there is even more solid material. They also receive emails that I generate every week or every other week. Whenever I’m creating value, I use it. I don’t want too much pressure. “

Vaccine: Email automation can help you build relationships with your customers over time. When you promote a product, do it carefully.

Get to know your audience before creating paid content

Have an audience growing and solid content strategy? Congratulations! You’re on your way to monetizing your business with paid products or services. So, how do you do all this cool stuff with free paid content?

To answer this, we’ll look at how Jared created valuable paid content for his ideal audience and how he uses email to drive traffic to his sales page. By the way, sells!

When you ask your audience for their hard-earned money in return for your content, make sure your content is worth their investment. The first step in creating valuable paid content is to get to know your audience.

98% [my audience] There are amateurs or enthusiasts who love their work and maybe want to make some money, “he said.” I knew it was the biggest area so I could reach them because a lot of them. All of them are. Professional photographers should not need this material. It is important to continue their education, but it is a small market. It would not be wise to offer advanced guidelines as they are very expensive. “

Since Jared’s audience is largely amateur, he realized that creating an initial video guide to photography could sell for a reasonable price.

Vaccine: Want to create valuable content that your audience pays to your audience? Get to know your audience first, meet their challenges well in your content and present it at a reasonable price.

Jared’s promotional emails in action

Jared uses email to provide free content to its customers before promoting paid products. This strategy has helped him cultivate a growing fan base and sell his best-selling guide.

Once a new subscriber joins Jared’s email list, it serves them free content worth about a week. Its subscribers get updates on new blogs, podcasts and YouTube videos.

Thereafter, it will periodically promote its paid instructions to its customers. This is how he uses email to promote his early leadership. See how he describes the benefits of buying his guide so that his buyers know what they will get if they buy it.

Example of a promotional email from Frunkeno Photo

This is how Jared promotes his early leader with one of his most popular videos.

An email guide promotes an early guide and YouTube video

When Jared launched a new payment guide, the Frequins Photo Guide in Video Editing, he ran a limited-time sale on the guide to get excited and get more sales. Those who had not yet purchased the guide received this email with a countdown clock and a detailed list of reasons why they should purchase the guide.

Example of an email using a countdown clock to hasten

Jared has seen consistent results with this email strategy, time and time again.

“We know it works,” he said. “We’ve created four email layouts with a countdown timer and say what people have learned and that’s what you can learn. The last email four to six hours before the sale ends. It comes out really hard to crush because it has a countdown timer that it is running out. We see that is why it sells.

Vaccine: Promote your products or services only after you have provided enough free content. Once you promote your paid content, be guided through the biggest benefits and explain in detail what your paid content has to offer.

Use YouTube to grow your email list

YouTube has been instrumental in helping Yard grow its email list.

See how Jared Pollen has cracked down on his email list promotion plans, making him a 260K + email subscriber.

Turn your YouTube users into email subscribers

You already know how email marketing can help you promote paid products. So how do you get your YouTube users to sign up for your email list? How to get?

It’s all about marketing. Your YouTube videos provide insights. Your audience may not initially know anything about you or your business, but your video content may deter them. If they like the look in their eyes, they will consider finding out more about you.

At the beginning of many of Jared’s videos, he asks his viewers to sign up for his email list. He sometimes even adds a worthy image of his form to his video.

Example of a signup form displayed on a YouTube video

Once the viewer clicks on a picture of the signup form, they are taken to the landing page on Jared’s website, where his video resides. In this case, it includes a Nikon D5 “Real World Review” – where you can sign up for a free photography guide that covers the content discussed in the video.

Very clever

This is what the page looks like:

Example of signup form on FroKnowsPhoto's website

“On YouTube, it’s all about asking,” he said. “I’m presenting a piece of content and people are watching it. But before the video starts, in the interview, I say, ‘If you sign up for the Fro Knows photo email list on the website If not, please enter your name and e-mail address and I will send you a free guide.

Jared makes sure to include sign-up forms in his popular videos to ensure advanced conversions. But some video content promotes more conversions than others.

“These are the videos that change my signup the most Preview videos“Right now, I’m seeing a huge increase where I get 450 physical signups a day,” he said. It can go up to 450 or 500. You never know which content will be the most popular. That’s why you put questions in front of most videos. For me, I know people are always looking for different glasses. If they find me for the first time, I want to ask this at the beginning of the video. “

Vaccine: اگر آپ ابھی YouTube کے لئے ویڈیو مواد تیار کرنا شروع کر رہے ہیں تو ، اپنے ناظرین سے اپنے تمام ویڈیوز کے آغاز میں سائن اپ کرنے کو کہیں تاکہ ہر تبادلوں کے ممکنہ موقع پر قبضہ کریں۔ جیسے ہی آپ ویڈیو مواد تیار کرنا جاری رکھیں گے ، آپ یہ شناخت کرنے کے اہل ہوں گے کہ کون سا مواد سب سے زیادہ مقبول ہوگا اور آپ مختلف قسم کے سائن اپ فارموں اور ترغیبی پیش کشوں کی جانچ کرسکتے ہیں۔

یوٹیوب سے مختلف ہوجائیں

ایک بار جب آپ کے پاس یوٹیوب کی پیروی ہوجاتی ہے تو ، یہ ضروری ہے کہ ان پیروکاروں کو یوٹیوب پر یا بند رکھیں تاکہ آپ ان کے ساتھ منافع بخش تعلقات استوار کرسکیں۔

“اگر آپ ابھی یوٹیوب پر شروعات کررہے ہیں تو ، آپ کو یہ معلوم کرنے کی ضرورت ہے کہ ایک ہی وقت میں آپ یوٹیوب سے کیسے دور ہوجائیں گے۔” “آپ مندرجہ ذیل بنانے کے لئے بطور راستہ یوٹیوب کا استعمال کرتے ہیں۔ لیکن اگر آپ مندرجہ ذیل چیزوں کو تیار نہیں کررہے ہیں اور اس پلیٹ فارم سے دور نہیں ہو رہے ہیں تو ، آپ خود کو اچھا نہیں کر رہے ہیں۔ جب تک کہ آپ دنیا کے سب سے بڑے یوٹیوب میں سے ایک نہیں ہیں اور آپ کو ایک دن میں سیکڑوں ہزار آراء مل رہے ہیں ، آپ پیسہ نہیں کما رہے ہیں۔ “

مثال کے طور پر: جیرڈ کے 1.27 ملین یوٹیوب فالوورز ہیں ، اور اس کا زیادہ تر مواد یوٹیوب پر موجود ہے ، وہ اپنے کاروبار کو کمانے کے لئے صرف یوٹیوب پر انحصار نہیں کرتا ہے۔

“مجھے معلوم تھا کہ مجھے اپنی ای میل کی فہرست بنانی ہوگی۔ مجھے معلوم تھا کہ مجھے یوٹیوب سے نکلنا ہے اور صرف وہاں نہیں رہنا ہے ، “انہوں نے کہا۔ “یہ بہت سارے YouTubers کے زوال میں سے ایک ہے۔ وہ وہاں سے نکلنے کی کوشش کیے بغیر YouTube زاویہ سے جلدی کرتے ہیں اور کرتے ہیں۔ ” “میں اب بھی کاروبار کرنے کی صلاحیت رکھتا ہوں کیونکہ میرے پاس اپنی ای میل کی فہرست موجود ہے۔ میری اپنی دوسری معاشرتی انضمام ہیں۔ یوٹیوب سے باہر تنوع لانا ضروری ہے۔ “

یہاں تک کہ اگر آپ ابھی YouTube کے ساتھ ہی شروعات کر رہے ہیں تو ، اس کے بارے میں سوچنا ضروری ہے کہ آپ اپنے پیروکاروں کو کہیں اور کس طرح شامل کریں گے۔ ای میل مارکیٹنگ آپ کو اپنے یوٹیوب صارفین کو مصروف رکھنے اور انھیں وفادار ، ادا کرنے والے صارفین میں بدلنے کا بہترین موقع فراہم کرتی ہے۔

نئے صارفین کو تیزی سے راغب کرنے کے لئے مقابلہ جات چلائیں

مقابلہ ایک وقت کی کمی میں آپ کی ای میل کی فہرست کو بڑھانے کا ایک بہترین طریقہ ہے۔ جب وہ اپنی فہرست کو تیز رفتار سے ترقی دینا چاہتا ہے تو جیریڈ مقابلہ جات چلاتا ہے۔ اگرچہ وہ بڑے پیمانے پر runs 2،000 سے ،000 3،000 کی قیمت والے کیمرے دینے کے ساتھ مقابلہ جات چلا رہے ہیں ، کسی بھی مرحلے میں کاروبار صارفین کی نمو کے لئے مقابلہ جات استعمال کرسکتے ہیں۔

انہوں نے کہا ، “مقابلہ جس میں میں دو یا تین ہزار ڈالر مالیت کا کیمرا گیئر دیتا ہوں وہ ایک سرمایہ کاری ہے۔” “لیکن مجھے سائن اپ مل رہے ہیں جو میری پیروی کو تیار کریں گے ، اپنی ای میل کی فہرست بنائیں گے۔”

جب جارڈ اپنے مقابلے کو مزید بڑھانا چاہتا ہے تو ، وہ ان پر فیس بک اشتہارات چلاتا ہے۔

انہوں نے کہا ، “یہ صرف اشتہاری کاموں میں سے ایک ہے جو میں کرتا ہوں۔” ہم فیس بک کے اشتہارات مقابلہ میں چلاتے ہیں اور یہ پھیلتا ہی ہے۔ جہاں مجھے عام طور پر روزانہ 150-200 سائن اپ ملتے ہیں ، آپ اپنی ای میل کی فہرست میں سائن اپ کرنے والے 2،000 افراد کو دیکھ رہے ہیں۔ پھر وہ میرے آٹوراسپونڈر ترتیب میں آجاتے ہیں۔ میرے آٹو اسپنڈر ای میلز صرف فروخت کرنے کے لئے نہیں ہیں ، ان کا مقصد قدر کو بڑھانا ہے ، کچھ مقامات پر فروخت طلب کرنا ہے اور لوگوں کو زیادہ قیمت پر واپس رکھنا ہے۔ “

آپ شاید ان لوگوں کے بارے میں سوچ رہے ہوں گے جو مقابلوں میں حصہ لیتے ہیں کیونکہ وہ مفت سامان چاہتے ہیں – اس وجہ سے نہیں کہ وہ آپ کے کاروبار میں دلچسپی رکھتے ہیں۔ یہ بھی جریڈ کے خدشات میں سے ایک ہے۔

انہوں نے کہا ، “ان مقابلوں کو چلانے میں میری پریشانی ہمیشہ سے ہی لوگوں کی رہی ہے جو صرف ٹائروں کو لات مارنا چاہتے ہیں کیونکہ وہ مفت میں داخل ہونا چاہتے ہیں۔” “وہ لوگ جو مفت میں داخل ہوتے ہیں ویسے بھی ان سبسکرائب کریں گے۔ لیکن اگر میں 100K صارفین کے ساتھ 20 فیصد تبادلوں کی شرح حاصل کر رہا ہوں اور میں اب بھی اس تبادلوں کی شرح کو 200K سبسکرائبرز کے ساتھ برقرار رکھنے کے قابل ہوں تو ، یہی بات اہم ہے۔ مقابلے طاقتور ہیں۔

اگر آپ مقابلہ چلانے کے بارے میں سوچ رہے ہیں اور آپ کو کمزور لیڈز اکٹھا کرنے کے بارے میں فکر مند ہیں تو ، دوبارہ فعال کرنے کی مہم چلانے اور اپنی فہرست کو صاف کرنے پر غور کریں تاکہ یقینی بنائیں کہ آپ کے صارفین مصروف ہیں اور آپ اپنی نجات کو تکلیف نہیں دے رہے ہیں۔

اپنے کاروبار کو بڑھانے کے لئے ای میل مارکیٹنگ کا استعمال شروع کریں

کاروبار چلانا دو وقتی ملازمتوں کو کام کرنے جیسا ہے۔ کبھی کبھی یہ مشکل ہوسکتا ہے کہ آپ اپنے کاروبار کی مارکیٹنگ کے لئے وقت اور توانائی کو مختص کریں۔ ہم نے اس رہنما کے ساتھ آپ کے لئے یہ قدرے آسان بنا دیا ہے: “ای میل مارکیٹنگ سے اپنے کاروبار کو کیسے بڑھاؤ۔

آج ہی ڈاؤن لوڈ کریں۔

اپنی ای میل مارکیٹنگ گائیڈ کو کیسے بڑھایا جائے

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